What is an SEO audit?
An SEO audit is a comprehensive assessment of your website’s performance in search engine results pages (SERPs). It involves researching and analyzing various aspects such as content quality, website structure, page speed, article metadata, and more. The goal of an SEO audit is to identify any areas where improvements can be made in order to boost your website’s overall visibility, traffic, and conversion rate.
What are the different types of SEO audits?
There are many different types of SEO audits that can be performed on a website. Some of the most common are keyword audits, content audits, technical audits, and user experience (UX) audits.
Keyword audits
A keyword audit assesses the website’s use of target keywords, how they align with search intent, and their effectiveness in driving targeted traffic. This type of audit helps to identify any areas where improvements can be made, such as keyword selection or the specific wording and positioning in the content.
Content audits
Content audits are a comprehensive review of all the website’s content, including text, images, videos, and other multimedia elements. The purpose of this type of audit is to identify content that could be improved or optimized for better visibility in search results.
Technical audits
A technical SEO audit typically involves checking for any page errors, broken links, meta-tag optimization, sitemap issues, and more. This type of audit is important to ensure that search engine crawlers are able to properly index your website’s pages in order to improve visibility in SERPs.
User experience audits
A UX audit evaluates the website’s design, navigation, and overall user experience. This type of audit helps to identify any usability issues that can impede the user’s ability to find or use content on your website. By making improvements to the UX, you can improve your bounce rate, which directly increases your website’s visibility in search engines.
How much does an SEO audit cost?
The price of an SEO audit can vary depending on the scope and complexity of the audit, and is typically in the range of a few thousand dollars per scope. Many SEO agencies offer a free initial consultation and introductory audit to evaluate your website and provide an estimate for services. However, you should expect to pay for any comprehensive audits.
How can I perform an SEO audit?
The best way to perform an SEO audit is to hire a team with experience, like us here at PressRoom! That said, if you're more of a DIY person, there are tools to help you conduct an audit yourself.
Google Search Console is a great starting point to analyze your website’s performance in search engine results pages. It provides a wealth of data about how your website is performing, including keyword rankings, clicks, and impressions.
Other SEO tools such as Ahrefs, SEMrush, or Moz also provide raw data that can be used to conduct SEO audits. However, you'll need to have the experience and time to analyze the data yourself to make meaningful conclusions and understand where improvements can be made.
Conclusion
SEO audits are an important part of any website’s marketing strategy. They provide valuable insights into areas where improvements can be made to optimize visibility, traffic, and conversions from organic search results. If you're looking for help with your SEO audit needs, feel free to reach out to us at PressRoom! We have experience in all aspects of SEO, and will create a customized strategy to improve your rankings.